Usage of metaphoric means In advertising texts / İnternational Journal of İnnovative Technologies in Social Science 3(39), 2023
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
RS Global Sp. z O.O.
Abstract
Description
In advertising text, metaphor often takes a dominant position: it affects the will and feelings of consumers, prompting them to act. With them its help, only the necessary and positive properties and characteristics of the product or service, their merits, are updated, which makes it difficult for consumers to evaluate them objectively.
Keywords
Conceptual metaphor, Metaphorical model, Metaphorical expressions