The article deals with the semantic features of negative phraseological associations and their denialapproval variability created in the pragmatic aspect. The main objective is to analyze and investigate the structural-semantic and communicative-style characteristics of negative phraseological units using materials of Azerbaijani and German languages, which have been compared with denier elements of affirmative phraseological associations. Therefore, the comparative interpretation and analysis of phraseological combinations with the absolute denial of German and Azerbaijani languages are addressed, and their communicative act explains the possibilities of denial-approval variability.